About The Industry

The inflatable industry concentrates on the manufacture and marketing of a variety of inflatable products designed for promotional and advertising purposes. The industry is both extremely competitive and fragmented. Numerous companies design, manufacture and sell several types of helium blimps, spheres and custom shapes that fly on a tether as well as ground based products. These include hot air shaped balloons, custom shaped cold air units and super fan dancing inflatables.

Competitive factors in the inflatable advertising industry include price, durability, design and manufacturing capability and the ability to deliver product on a timely basis.

Competitors range from small private companies to divisions of larger companies. The company estimates that no single competitor has more than a 10% market share of the overall inflatable market. The total market for inflatable sales is estimated at approximately $500 million.